Valsoft Corporation strengthens its publishing portfolio with the acquisition of Protecmedia

Montreal, Canada, 31 August 2023 – Valsoft Corporation Inc. (“Valsoft”), a Montreal-based company specializing in the acquisition and development of vertical market software businesses, is pleased to announce the acquisition of Protecmedia, pioneers in cutting-edge technology for the publishing sector.

This dynamic direction ushers in a new era of strategic evolution and technological advancement for Protecmedia, a trailblazer in providing cutting-edge solutions for the media and publishing sector and Valsoft, a global leader known for its strategic investments and expertise.

In a landscape where technological innovation is paramount, Protecmedia stands out with its comprehensive range of solutions tailored to the unique needs of the publishing industry. Through a strategic lens, Protecmedia’s offerings span advertising, editorial processes and audience management, catering to every facet of media operations.

In the realm of advertising, Protecmedia’s suite of tools optimizes revenue streams by streamlining multi-channel insertion, creative management, recruitment, production, planning, and billing. Editorial processes are revolutionized through state-of-the-art technology, elevating newsroom workflows and supporting digital transformation. Audience Management solutions offer integrated tools that enhance reader experiences, simplify internal processes, and drive efficiency across the board.

One standout innovation, the Media Cloud solution powered by Oracle Cloud Computing technology, empowers media enterprises to manage advertising, publishing, and audience domains with scalability and continuous data availability.

Alejandro José Lorenzo Edreida, CEO of Protecmedia, emphasized the strategic nature of this partnership: “Protecmedia has always demonstrated its ability to evolve its business with our customers. With Valsoft we are securing and expanding our business. Our opportunities for growth will multiply with their experience and investment strength. Valsoft’s knowledge and Protecmedia’s understanding of our industry will ensure a bright future for both companies. Protecmedia prides itself in offering the broadest specialized product portfolio for the media industry and will continue to provide valuable solutions to our customers worldwide”.

With a portfolio that serves more than 500 publishers worldwide, Protecmedia has earned the trust of the industry. Their commitment is unwavering as they guide clients through technological development and digital transformation. Every project is a collaborative journey, with Protecmedia’s adaptable approach ensuring tailored solutions that optimize technological efficiency and boost productivity.

Michael Assi, CEO of Aspire Software, the operating division of Valsoft, acknowledged Protecmedia’s leadership: “Protecmedia has established itself as a media and publishing leader across European and Latin American markets. Their track record speaks volumes about their dedication to innovation and client satisfaction. They excel in offering scalable services without compromising personalized adaptability.”

About Protecmedia

With over 40 years of collective international experience, the team of 150 professionals has been dedicated to constant innovation, delivering tailored solutions to meet the media’s diverse needs. Operating in 29 countries globally, their presence is solidified through headquarters in key locations, including Spain, France, Portugal, Germany, and Chile.

About Valsoft Corporation

Valsoft Corporation acquires and develops vertical market software companies through which each business can deliver the best mission-critical solutions for customers in their respective industries or niche. A key tenet of Valsoft’s philosophy is to invest in well-established businesses and foster an entrepreneurial environment that shapes a company into a leader in its respective industry. Unlike private equity and VC firms, Valsoft does not have a predefined investment horizon and looks to buy, hold, and create value through long-term partnerships with existing management and customers.

Valsoft was represented internally by David Felicissimo, General Counsel. Externally, Valsoft was represented by Luis Marimon Prats of Marimon Abogados in Spain. Protecmedia was represented by Pepe Altadill and Cesar Ortiz-Úrculo of Sigrun Partners and Luis Manuel García and Antonio López Poza of Lupicinio International Law Firm in Spain

For more information on the companies please visit and

Media contact information

Communications and Public Relations
Valsoft Corporation

Maria Arenas, CMO
+34 626 242 781

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